bouba/kiki effect

English

Alternative forms

bouba–kiki effect
kiki/bouba effect, kiki–bouba effect

Pronunciation

(General American) IPA^(key): /ˌbubə ˈkiki ɪˌfɛkt/
(General American, weak vowel merger) IPA^(key): /ˌbubə ˈkiki əˌfɛkt/

Etymology

Bouba and kiki were the pseudowords used in a 2001 experiment on this topic, carried out by Vilayanur S. Ramachandran and Edward Hubbard. See picture.

Noun

the bouba/kiki effect

A non-arbitrary mapping between speech sounds and the visual shape of objects.

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