counteradvertising

English

Etymology

counter- +‎ advertising

Noun

counteradvertising (uncountable)

  1. A form of advertising that aims to dissuade consumers from a product or service.
    • 2009 June 30, Clyde Haberman, “Aiming Wide in City War on Smoking”, in New York Times‎:
      He added, “What we know is that counteradvertising in general works.”
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