macroinfluencer

• macro-influencer

From macro- (“large”) +‎ influencer (“influential person on social media”).

macroinfluencer (plural macroinfluencers)

1. (social media) An Internet celebrity with a large following on a social media platform.

   Coordinate term: microinfluencer

   • 2023 February 1, Jessica Grose, “Tired: Organized Fridges. Wired: Shoe Boxes in the Kitchen.”, in The New York Times‎:

     The events of that year […] were “ultimately accelerations to industrial shifts that had been percolating for some time — long overdue bookends, perhaps, to an era wherein the thin, white, heterosexual, wealthy and apolitical macroinfluencer set the standards,” Hund writes.