mumfluencer

English

Alternative forms

Etymology

Blend of mum +‎ influencer.

Noun

mumfluencer (plural mumfluencers)

  1. (UK, informal, neologism) A mother who is an influencer on social media, typically using this platform to promote consumer products, offer parenting advice, or document her child's upbringing.
    • 2019, Sophie White, Filter This:
      She'd spent the weekend replying to the PRs offering money for branded content, setting up meetings and feverishly researching the 'mumfluencer' thing.
    • 2019, Louise Pentland, Wilde Women:
      She is a UN Global Ambassador for Gender Equality, writes a column for Mother & Baby magazine, and was recently crowned the Number 1 Mumfluencer in the magazine.
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