slivercasting

Blend of sliver +‎ broadcasting

slivercasting (uncountable)

1. The delivery of video programming targeted at specialized niche audiences.
   • 1982 May 24, Thomas O'Donnell, Jay Gissen, “A vaster wasteland?”, in Forbes:

     That’s bad news for those who have high hopes for “narrowcasting,” material aimed at small audiences interested in specific programs and, therefore, prime audiences for specific products — fitness, business, cooking, you name it. As 50- and 100-channel systems come into being, narrowcasting could become slivercasting. A shrinking audience will limit advertiser interest.

   • 2007, Alan Charlesworth, Key Concepts in e-Commerce, →ISBN:

     Aimed at niche markets that take advantage of the long tail concept, slivercasting is the practice of showing TVstyle content on the web – and nowhere else.

   • 2013, Ricky W. Griffin, Gregory Moorhead, Organizational Behavior: Managing People and Organizations, →ISBN, page 509:

     The New York Times coined the term “slivercasting” to characterize the new sector of the media industry, and today there is slivercasting for vegans (VegTV), sailboat enthusiasts (Sail.tv), lovers of classic TV comedy (Yuks TV), the betrothed (The Knot TV), and even surgery buffs (OR Live).

slivercasting

1. present participle and gerund of slivercast