surge pricing

English

Etymology

Popularized by the ride-hailing service Uber.

Noun

surge pricing (uncountable)

  1. Synonym of dynamic pricing
    • 2024 April 16, Christopher Beam, “Welcome to Pricing Hell”, in The Atlantic‎:
      One survey showed that half of customers think of dynamic pricing as price gouging; surge pricing in rideshare apps leads to more customer complaints; and polls show that shoppers are worried about companies collecting their data to shape prices.
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