underinvest

under- +‎ invest

underinvest (third-person singular simple present underinvests, present participle underinvesting, simple past and past participle underinvested)

1. (business) To invest insufficiently.

   Antonym: overinvest

   • 2009 January 17, Nils Pratley, “Nils Pratley on Saturday: How to change unjust deserts”, in The Guardian‎:

     Rentokil was exposed as a business whose managers had underinvested to keep up with past glories.

   • 2023 March 15, Brian X. Chen, Nico Grant, Karen Weise, “How Siri, Alexa and Google Assistant Lost the A.I. Race”, in The New York Times‎, →ISSN:

     The company also underinvested in creating an ecosystem for people to easily expand Alexa’s abilities, in the way that Apple had done with its App Store, which helped stoke interest in the iPhone, the person said.