woke-washing

English

Noun

woke-washing (uncountable)

  1. Alternative form of wokewashing
    • 2019 May 23, Owen Jones, “Woke-washing: how brands are cashing in on the culture wars”, in The Guardian‎, →ISSN:
      Whether you think it’s “woke-washing”, or companies raising and mainstreaming important issues, this is a phenomenon that is not only here to stay, but will keep on growing.
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