I've just been looking through a few man pages for a few different commands including grep and ifconfig.
I've noticed over a few pages, the content uses a strange syntax to notate what i think are quotations (back-tick followed by a single or double quote):
`text'

Why can't they use ' or " to open and close quotations?
Update
I now realise that this should be bolding out the characters instead of noting quotes. Is there any reason my system is ignoring these when formatting? I'm using OSX.
never,alwaysandautoare shown as bold. I am on Linux Mint 17.1. What is your distribution? – shivams May 21 '15 at 16:28man emacsandinfo emacsuse it a lot. I believe this is historical habit. – jimmij May 21 '15 at 16:49